If including past events is part of your strategy, consider revisiting your content to ensure it continues to provide value. By offering potential attendees a glimpse into what they missed while showing them what they can expect from your events, you can generate excitement and encourage visitors to attend in the future.
You might add a video, update your summary, share a collection of images, or include a call to action that connects visitors to an article or blog post recap.
Whatever your approach, we encourage you to maintain your content in a way that supports your goals as well as your audience’s needs.
